While app icons will likely remain locked to an invisible grid system on the Home Screen to ensure uniformity, users may be able to arrange icons more freely on iOS 18. The update will reportedly introduce the ability to create blank spaces, rows, and columns between app icons.

A leaked iPhone frame template, received from an anonymous source who claims to have obtained it from an iOS engineer, appears to be influenced by Apple's visionOS, supporting previous rumors that iOS 18 and iPadOS 18 will integrate visionOS elements.

iOS 18 will apparently feature a new Safari browsing assistant. While the code for the feature has been confirmed to exist, not many details about it are known. Apple is also apparently working on an 'Encrypted Visual Search' feature. iOS is set to be unveiled during Apple's WWDC keynote on June 10.

Apple's upcoming AI features in iOS 18 are rumored to focus on privacy, with the initial set of enhancements functioning entirely on-device without the need for an internet connection or cloud-based processing, thanks to the company's in-house large language model known internally as "Ajax."

Apple is currently exploring partnerships with various AI providers, including OpenAI and Google, to integrate generative AI technologies into the upcoming iOS 18.

The Unicode Consortium has previewed seven fresh emojis in iOS 18, including a sleepy face, fingerprint, and leafless tree. These additions, set to hit the iPhone later this year or early 2025, provide a creative playground for Apple designers.

Apple and OpenAI have signed a deal to provide chatbot functionality in iOS 18. The deal will be a component of Apple's WWDC event in June. It will allow Apple to continue working on its own chatbot, like how it previously offered Google Maps before launching Apple Maps. Apple is still working on a deal with Google to offer Gemini as an option.

Apple is set to introduce its AI initiatives under the brand name "Apple Intelligence" in iOS 18 and other operating systems, focusing on daily life enhancements rather than creative tasks. Features will include AI-generated notification summaries, rich auto-replies in Messages and Mail, intelligent email categorization, an emoji creator, AI-powered photo editing, and transcriptions in Voice Memos.

Apple has unveiled its "Apple Intelligence" AI suite, which has features like a conversational Siri, AI-generated "Genmoji," and GPT-4o integration for complex requests. The capabilities will be exclusive to newer iPhones, iPads, and Macs. They will roll out in English with iOS 18, iPadOS 18, and macOS Sequoia this fall. Apple has emphasized privacy with on-device processing and "Private Cloud Compute" for off-device tasks and allowed independent privacy verification.

Apple introduced "Apple Intelligence" at WWDC 2024. Apple Intelligence is an AI system integrated into iOS 18, iPadOS 18, and macOS Sequoia that features advanced generative models for various everyday tasks like text refinement, notification summarization, and image creation. Emphasizing responsible AI development and user privacy, this system combines on-device and cloud capabilities to enhance user experiences across Apple products.

At WWDC 2024, Apple introduced “Apple Intelligence,” integrating AI across devices with on-device processing for privacy. iOS 18 brings new customization and Photos app updates, macOS Sequoia offers iPhone control from a Mac, and iPadOS 18 adds a calculator and handwriting tools. Siri now supports ChatGPT for voice and text interactions.

Apple's iOS 18 introduces new home screen customization options, a revamped Control Center with a multipage layout and third-party widget support, and the ability to lock individual apps with Face ID. Other features include scheduled send-in Messages via Satellite, enhanced Mail and Photos apps, and support for RCS and Game Mode.

Apple announced that its Messages app will support Rich Communication Services (RCS) in iOS 18. The new standard will replace SMS as the default communication protocol between Android and iOS devices. RCS allows marketers to create more engaging customer experiences, including personalized messages and videos, location-based suggestions, and dynamic carousels.

iOS 18's third developer beta enhances customization by introducing a dynamic wallpaper that changes colors over time. Users can also tint home screen app icons and place them freely, with some third-party apps gaining dark mode icons. These features are currently exclusive to the developer beta, with a public beta expected in July and a full release in the fall.

The upcoming iOS 18 introduces an integrated call recording feature within the Phone app, eliminating the need for third-party solutions and allowing users to create transcripts directly on their devices. Apple Intelligence on newer models like the iPhone 15 Pro will offer AI-powered summaries of these transcripts that can be stored in Apple Notes. The call recording and transcript feature will support multiple languages and territories.

The iOS 18 public preview is now available. The update allows users to put icons anywhere on the home screen, change app icon color, add lock screen shortcuts for apps other than camera and flashlight, and more. It has a more customizable Control Center menu and a redesigned Photos app. The update will only run on iPhones released in 2018 or later.

Siri received a big update in iOS 18's latest developer preview. The update comes with meaningful improvements to language understanding. Future updates will add features like awareness of what's happening on users' screens and the ability to take actions on users' behalf. This article takes a look at the updated Siri and the other AI features introduced in the developer preview.

Apple's new update uses AI to generate a summary of every email, which for marketers means copywriting becomes even more important in order to display the ‘right' summary message.

iOS 18 is now available, with enhanced personalization for the Home Screen and Control Center, a major Photos redesign, and improved features in Messages and Mail. Users can customize app icons, widgets, and the Control Center layout, while Photos now offers on-device intelligence to organize content automatically. The new Apple Intelligence feature will roll out next month, providing privacy-focused AI tools integrated deeply into iOS 18. Additional updates include enhancements to Safari, a new Passwords app, improved connectivity options, and expanded functionalities for AirPods and Apple Pay.

iOS 18 introduces RCS support for messaging, enabling chats between iPhone and Android users to have many features core to other messaging apps. Cross-platform chats will now support high-resolution media, typing indicators, read receipts, and more reliable group messaging. Not all carriers support RCS on iPhone yet. Apple's RCS support doesn't include cross-platform end-to-encryption between iOS and Android.

iOS 18 introduces RCS support for messaging, enabling chats between iPhone and Android users to have many features core to other messaging apps. Cross-platform chats will now support high-resolution media, typing indicators, read receipts, and more reliable group messaging. Not all carriers support RCS on iPhone yet. Apple's RCS support doesn't include cross-platform end-to-encryption between iOS and Android.

Apple Intelligence is going to change how emails get sorted, summarized, and displayed. Copy is going to matter more than ever. Images might not be “readable” to the AI. Marketers should adjust their email strategy by auditing subject lines and preheader text for clear and engaging copy, use alt text for images, avoid all-image emails, and use tools like Email on Acid and Litmus to test emails across a variety of devices and light modes.